Working with the Creative Director, you will be responsible for executing and adapting campaign designs for Big Boys Toys, an exhibition property owned by Artaaj Events, creating marketing material for every aspect of the 360 degree communication campaign put together by the marketing team. Slated to be the biggest show in the region by 2015, Big Boys Toys 2011 will bring together the • best of the best • products and services combined with live demos and activities that will appeal to the high net worth male consumer. With the seven original zones: Drive, Ride, Off Road, Marine, Aviation, Digital and Lifestyle, and three new ones: Fitness, Fashion and Adventure, the exhibition is expected to feature more than 100 exhibitors, across 46 exclusive categories showcasing their products to an affluent target audience of over 60,000 visitors.